Sales Representative
Company: Woodsland Canada Inc. (WLCA)
Location: Greater Toronto Area, Ontario (in person)
Employment type: Full-time, permanent
Reports to: Sales Manager
Company overview
Woodsland Canada Inc. supplies ready-to-assemble (RTA) kitchen cabinets and related wood products across the Greater Toronto Area under its own Arrowstone brand, selling through an authorized dealer network and directly to contractors, builders, designers, and retail customers. The Company is the Canadian operation of a wood manufacturing group, supported by its own manufacturing and supply chain. The Canadian team is small and hands-on.
Position summary
The Company's Sales team generates, manages, and closes sales of the Company's products across commercial, dealer, and retail channels in the Greater Toronto Area, covering the full cycle from lead generation through design, quotation, contract, and post-sale support. The Sales Representative works as part of this team; individual focus and approach vary between team members and according to business needs.
Kitchen designs are produced using the Company's design software, with support from the Company's design team. Prior design experience is not required; product, technical, and software training is provided.
Key responsibilities
Sales development and conversion
- Identify and contact prospective B2B customers, including designers, contractors, builders, developers, and renovators, using a range of outreach and lead generation methods such as calls and emails
- Serve showroom visitors and respond to inbound and marketing-generated inquiries
- Assess customer requirements, site conditions, and budget, and recommend suitable cabinet configurations, finishes, and hardware
- Manage the full sales cycle and the ongoing customer relationship
- Maintain a consistent pipeline and report on activity and conversion
Dealer account management
- Maintain and develop relationships within the Company's authorized dealer network, supporting dealer product knowledge and sales activity
- Process dealer orders and respond to product, pricing, and availability inquiries
Design and technical support
- Record accurate site dimensions, project specifications, and customer requirements
- Prepare kitchen layouts using the Company's design software, working with the Company's design team as required
- Verify that designs are feasible against site dimensions and product capability
- Present completed layouts and drawings to customers and obtain their sign-off
Quotation, documentation, and order processing
- Prepare itemized quotations covering products, applicable taxes, and optional services such as design, delivery, and installation
- Prepare and administer sales contracts, order forms, and deposit invoices
- Maintain accurate, current records of all leads, quotations, and orders in the Company's ERP and CRM system
- Coordinate with logistics and warehouse personnel on fulfillment, delivery scheduling, and customer communication
Post-sale support
- Respond to customer inquiries following delivery and resolve issues such as those relating to product fit, hardware, and finishes
- Advise customers on matters such as cabinet care, finish maintenance, and hardware operation
- Escalate warranty and quality matters in accordance with Company procedure
Qualifications
Required
- Strong verbal and written English communication skills
- Numerical competence sufficient to prepare quotations, verify measurements, and identify errors
- Spatial and dimensional aptitude sufficient to work with kitchen layouts and floor plans
- Confident with technology and willing to adopt new tools
- Valid Ontario Class G driver's licence
- Legally eligible to work in Canada
Preferred
- Experience in kitchen cabinets, millwork, building products, renovation, or interior design
- Prior B2B, outside, or retail sales experience
- Demonstrated ability to learn technical product information
- Additional language skills relevant to the Greater Toronto Area construction market
Candidates without industry experience are encouraged to apply. Product and technical training is provided.
Compensation and benefits
- Base salary plus commission
- Product and industry training provided
- Opportunity for advancement as the business expands
Apply here: Sales Representative - Kitchen Cabinets
Woodsland Canada Inc. is an equal opportunity employer. Accommodation is available on request for candidates taking part in any stage of the selection process.
Installation Lead
Company: Woodsland Canada Inc. (WLCA)
Location: Greater Toronto Area, Ontario (in person)
Employment type: Full-time, permanent
Reports to: Management
Company overview
Woodsland Canada Inc. supplies ready-to-assemble (RTA) kitchen cabinets and related wood products across the Greater Toronto Area under its own Arrowstone brand, selling through an authorized dealer network and directly to contractors, builders, designers, and retail customers. The Company is the Canadian operation of a wood manufacturing group, supported by its own manufacturing and supply chain. The Canadian team is small and hands-on.
Position summary
The Installation Lead is the Company's technical authority on kitchen installation, leading the team and responsible for the quality, scheduling, and safety of installation work on dealer, contractor, builder, and retail projects across the Greater Toronto Area. The Lead supervises each kitchen from site verification to final sign-off, working with Sales, Design, and Logistics so projects are installed as designed and on schedule.
Key responsibilities
Leading the team
- Serve as the installation expert, continuously improving installation standards, procedures, and checklists
- Lead, train, and mentor the installation team, maintaining a high standard of workmanship, and contribute to workforce planning as the Company grows
- Schedule and assign jobs and crews with Sales and Logistics, including delivery timing and job readiness
- Maintain and upgrade the Company's tools and equipment, and keep current with industry methods and products
Installation
- Verify site conditions, dimensions, and readiness, and check delivered materials against the order before work begins, reporting discrepancies, shortages, damage, or defects
- Assemble the Company's cabinets and hardware and install full kitchens to the approved design, along with the related construction work each layout requires
- Coordinate and supervise any additional trades a project requires, such as licensed electrical and plumbing work, verifying that each stage is completed correctly and in order
- Make field adjustments and modifications so each design works within the site's constraints
- Complete final adjustments and quality inspection, leave job sites clean, and obtain customer sign-off
Records, service, and safety
- Record job progress, completion, and sign-off accurately in the Company's ERP and CRM system
- Escalate deficiencies, damaged product, and warranty or quality matters per Company procedure, and attend service calls for adjustments, replacements, and touch-ups
- Follow Ontario health and safety requirements and Company practices wherever work is carried out, including job sites, warehouses, and showrooms, and report incidents and hazards promptly
- Train the team on safe work practices and maintain safety documentation that improves conditions over time
Qualifications
Required
- 5 years of hands-on experience installing kitchen cabinets, millwork, or finish carpentry
- Strong knowledge of kitchen and cabinet installation methods and the tools and equipment they require
- Working knowledge of the trades involved in kitchen renovations, sufficient to direct and inspect their work
- Ability to read floor plans, elevations, and installation drawings, and to take accurate measurements
- Good verbal and written English communication skills, with the ability to communicate professionally with customers, dealers, contractors, and trades
- Holds, or is willing to obtain, all certifications required by the Company
- Valid Ontario Class G driver's licence, legally eligible to work in Canada, and physically able to lift, carry, and work on ladders
Preferred
- Experience leading, training, or supervising installers or a crew
- Experience with RTA cabinet systems, and in renovation or the GTA residential construction market
- Confidence with technology and willingness to adopt new tools
- Additional language skills relevant to the Greater Toronto Area construction market
Compensation and benefits
- Base salary plus bonus
- Company-specific product and process training provided
- Opportunity for advancement as the business expands
Apply here: Installation Lead - Kitchen Cabinets
Woodsland Canada Inc. is an equal opportunity employer. Accommodation is available on request for candidates taking part in any stage of the selection process.